Charlie Segal

Born and raised in New York City,
I am now based in Los Angeles, completing
my senior year at the University of Southern California,
where I study Business Administration
with a minor in Communication Design.

My passion is sophisticated brand storytelling
at the intersection of design, community, and marketing.
I love balancing strategic thinking
with strong visual execution.

As co-founder of Sunshine Reigns,
I created a clothing brand that documents
the culture, energy, and chaos of the USC community,
translating lived experience
into physical pieces and artistic expression.

Through the intersection of my education,
entrepreneurial work, and internship experience,
I approach every creative project with a business mindset
and a sharp aethetic sensibility.

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